| Previous Issues |
February 2009 Vol 2
--Stagnant Service?
--Ducks Quack-Eagles
Soar!
--The Used Vehicle Storm
--Increase Sales 50%
-- Give Website Visitors
Instant Gratification
February 2009 Vol 1
--Zero From Zero
--Loyalty. Is it Worth It?
--The Future...
--Close Your Dealership?
-- Are You Innovative?
--Stagnant Service?
--Ducks Quack-Eagles
Soar!
--The Used Vehicle Storm
--Increase Sales 50%
-- Give Website Visitors
Instant Gratification
February 2009 Vol 1
--Zero From Zero
--Loyalty. Is it Worth It?
--The Future...
--Close Your Dealership?
-- Are You Innovative?
October 2008 Vol 1
--Customer Satisfaction
--5 Steps to email success
--3rd Party Sales Leads
--Plan a Successful Sale
--Create Inventory
Transparency
September 2008 Vol 2
--How to Motivate your
Team
--5 steps to email Success
--Are You Supported?
--create value to customers
--Make a profit in F&I
September 2008 Vol 1
--The accountability link
--email Management
--Is your dealership
attractive?
--Get Inventory to your
MicroSite
August 2008 Vol 2
--Common Selling Errors
--Appointments that Show
up
--email management #1
--Your Dealership on
Google Maps
--Are those days gone for
good?
August 2008 Vol 1
--Service Absorption
--In-House Digital
Advertising #1
--Powerful Marketing
--Your Female Customers
--Wrapped Around the axle
--Customer Satisfaction
--5 Steps to email success
--3rd Party Sales Leads
--Plan a Successful Sale
--Create Inventory
Transparency
September 2008 Vol 2
--How to Motivate your
Team
--5 steps to email Success
--Are You Supported?
--create value to customers
--Make a profit in F&I
September 2008 Vol 1
--The accountability link
--email Management
--Is your dealership
attractive?
--Get Inventory to your
MicroSite
August 2008 Vol 2
--Common Selling Errors
--Appointments that Show
up
--email management #1
--Your Dealership on
Google Maps
--Are those days gone for
good?
August 2008 Vol 1
--Service Absorption
--In-House Digital
Advertising #1
--Powerful Marketing
--Your Female Customers
--Wrapped Around the axle
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July 2008 Vol 2
--Outside the Box
--Drive The Call
--The Sky is falling
--The full Potential
--Toward Mobile Marketing
July 2008 Vol 1
--Not a Prudent Move
--In-House Digital
Advertising #2
--Goodwill Gestures
--Internet Lead
Management
--The 80/20 Rule
June 2008 Vol 2
--Just Ask for it
--In-House Digital
Advertising #3
--Who to Hire?
--Your MicroSite Inventory
June 2008 Vol 1
--The Buy-In
--The Personal Touch
--Positive Energy
--Losing Them at Hello?
--You're Being Cloned
--Automated Phone Calls
--The Internet Buying
Cycle
May 2008 Vol 2
--How Are Your Parts?
--Let's Just Give 'em Away
--Digital MicroSites
--So, What's a MicroSite?
part 2
May 2008 Vol 1
--Sales v. Service
--Sales Customer to
Service Customer
--I'm Not Ready to Buy
--Selling to SubPrime
Customers
--Why Should I Help Train
Salespeople?
--The Chaos of
Compliance
--So, What's a MicroSite
April 2008 Vol 2
--Maximize Service
Training
--Mastering Customer
Loyalty
--Adversaries or Partners?
--Retail Delivery Reports
--Working Internet Leads
April 2008 Vol 1
--That Customer Never
Buys Anything
--How to Quickly Lose a
'Done Deal'
--Why Service Meetings?
--What Matters to Website
Visitors
--Capture Every Customer
email address
--The Other Side of the
Fence
March 2008 Vol 2
--Where's Your Manager?
--Service Center Rhythm
& Flow
--'Old School' Selling &
Negotiation with Today's
Buyer
--Customer Loyalty
--More than the US Postal
Service
--Outside the Box
--Drive The Call
--The Sky is falling
--The full Potential
--Toward Mobile Marketing
July 2008 Vol 1
--Not a Prudent Move
--In-House Digital
Advertising #2
--Goodwill Gestures
--Internet Lead
Management
--The 80/20 Rule
June 2008 Vol 2
--Just Ask for it
--In-House Digital
Advertising #3
--Who to Hire?
--Your MicroSite Inventory
June 2008 Vol 1
--The Buy-In
--The Personal Touch
--Positive Energy
--Losing Them at Hello?
--You're Being Cloned
--Automated Phone Calls
--The Internet Buying
Cycle
May 2008 Vol 2
--How Are Your Parts?
--Let's Just Give 'em Away
--Digital MicroSites
--So, What's a MicroSite?
part 2
May 2008 Vol 1
--Sales v. Service
--Sales Customer to
Service Customer
--I'm Not Ready to Buy
--Selling to SubPrime
Customers
--Why Should I Help Train
Salespeople?
--The Chaos of
Compliance
--So, What's a MicroSite
April 2008 Vol 2
--Maximize Service
Training
--Mastering Customer
Loyalty
--Adversaries or Partners?
--Retail Delivery Reports
--Working Internet Leads
April 2008 Vol 1
--That Customer Never
Buys Anything
--How to Quickly Lose a
'Done Deal'
--Why Service Meetings?
--What Matters to Website
Visitors
--Capture Every Customer
email address
--The Other Side of the
Fence
March 2008 Vol 2
--Where's Your Manager?
--Service Center Rhythm
& Flow
--'Old School' Selling &
Negotiation with Today's
Buyer
--Customer Loyalty
--More than the US Postal
Service
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March 2008
--Do You Know Your
Audience?
--email as a Customer
Tool
--Success with Special
Finance
--NADA Reflections
--Identity Theft at Your
Dealership
--CRM Success
February 2008
--Consider Your Options
--Solving Customer
Communication
--Market Analysis Hits the
Bullseye
--Do You Know Your
Audience?
--email as a Customer
Tool
--Success with Special
Finance
--NADA Reflections
--Identity Theft at Your
Dealership
--CRM Success
February 2008
--Consider Your Options
--Solving Customer
Communication
--Market Analysis Hits the
Bullseye
Receive our E-Newsletter
June 2010 Vol 2
--What about Competitive
Pricing
--Do I Need a Selling
System?
--Enhance Your Cash
--The Changing Face of
our Workforce
May 2010 Vol 1
--Surround Yourself with
Success
--Benchmarks of
Dealership Values
--Every day is your
opportunity for a Fresh
Start
--The Post-Recall
Rebound
April 2010 Vol 1
--Put Off Profitability?
--Keeping Employees
--Selling Cars Today
--So.. You're in the Car
Business
February 2010 Vol 1
--Convention Thoughts
--Marketing Your Service
Department
--2010 in the Car
Business
--Tax Planning
Considerations
January 2010 Vol 1
--Dealer Days of Old
--The Training View
--Terminated Dealers
--Optimizing Dealer
Websites Part 2
December 2009 Vol 1
--Local Auto Dealer
Associations
--The most Important
thing you Don't Do
--Brush up on Marketing
--Optimizing Dealer
Websites
November 2009 Vol 1
--Handling Unhappy
Customers
--So Much talk about
business...
--More Fees - More
Regulation
--Don't Let this be You
October 2009 Vol 1
--Understanding Your
Team
--Mental Gymnastics
--Deep Freeze for
Dealership Deals
--Facilities Upgrade
--Finding Good
Salespeople
September 2009 Vol 1
--Looking Back & Moving
Forward
--Failure or Falling
Forward?
--The Complete
Dealership
--Customer Service &
Perception
August 2009 Vol 2
--A 12 month Plan that
Works
--Cash for Trash
--Happy Days are Here
Again
--Automotive
Benchmarks
August 2009 Vol 1
--12 Benchmarks for
Fixed Ops
--Loop Selling
--3 Rules for Customer
Service
--Tune up Your Service
Department
--Haven't the last couple
of decades been a great
ride?
--What about Competitive
Pricing
--Do I Need a Selling
System?
--Enhance Your Cash
--The Changing Face of
our Workforce
May 2010 Vol 1
--Surround Yourself with
Success
--Benchmarks of
Dealership Values
--Every day is your
opportunity for a Fresh
Start
--The Post-Recall
Rebound
April 2010 Vol 1
--Put Off Profitability?
--Keeping Employees
--Selling Cars Today
--So.. You're in the Car
Business
February 2010 Vol 1
--Convention Thoughts
--Marketing Your Service
Department
--2010 in the Car
Business
--Tax Planning
Considerations
January 2010 Vol 1
--Dealer Days of Old
--The Training View
--Terminated Dealers
--Optimizing Dealer
Websites Part 2
December 2009 Vol 1
--Local Auto Dealer
Associations
--The most Important
thing you Don't Do
--Brush up on Marketing
--Optimizing Dealer
Websites
November 2009 Vol 1
--Handling Unhappy
Customers
--So Much talk about
business...
--More Fees - More
Regulation
--Don't Let this be You
October 2009 Vol 1
--Understanding Your
Team
--Mental Gymnastics
--Deep Freeze for
Dealership Deals
--Facilities Upgrade
--Finding Good
Salespeople
September 2009 Vol 1
--Looking Back & Moving
Forward
--Failure or Falling
Forward?
--The Complete
Dealership
--Customer Service &
Perception
August 2009 Vol 2
--A 12 month Plan that
Works
--Cash for Trash
--Happy Days are Here
Again
--Automotive
Benchmarks
August 2009 Vol 1
--12 Benchmarks for
Fixed Ops
--Loop Selling
--3 Rules for Customer
Service
--Tune up Your Service
Department
--Haven't the last couple
of decades been a great
ride?
January 2009 Vol 1
--Self-Confidence
--Who's Stealing Your
Business?
--Take Your Own Pictures
--Risky Business
January 2009 Vol 2
--Consider Your Options
--Not a Prudent Move
--Let's Just Give 'em
Away
--Drive The Call
--Where's Your Manager?
--CRM Success
--Service Absorption
--When the Going Gets
Tough
-- Sell In A Recession
--How to Quickly Lose a
'Done Deal'
January 2009 Vol 1
--Self-Confidence
--Who's Stealing Your
Business?
--Take Your Own Pictures
--Risky Business
December 2008 Vol 2
--Sell In A Recession
--Auto Claus in the U.S.
--Motivating Change
--Sell More Units & Hold
Gross
December 2008 Vol 1
--The WOW Factor
--When The Going Gets
Tough
--Recession Marketing
--Opportunities Ahead
November 2008 Vol 2
--Happy Customers
--Finger Pointing
--Lowest Cost Marketing
November 2008 Vol 1
--Getting Results
--Strategic Internet
--New Drivers of
Profitability
October 2008 Vol 2
--Building Customer
Retention
--Tough Times
--Bring Them Back
--Self-Confidence
--Who's Stealing Your
Business?
--Take Your Own Pictures
--Risky Business
January 2009 Vol 2
--Consider Your Options
--Not a Prudent Move
--Let's Just Give 'em
Away
--Drive The Call
--Where's Your Manager?
--CRM Success
--Service Absorption
--When the Going Gets
Tough
-- Sell In A Recession
--How to Quickly Lose a
'Done Deal'
January 2009 Vol 1
--Self-Confidence
--Who's Stealing Your
Business?
--Take Your Own Pictures
--Risky Business
December 2008 Vol 2
--Sell In A Recession
--Auto Claus in the U.S.
--Motivating Change
--Sell More Units & Hold
Gross
December 2008 Vol 1
--The WOW Factor
--When The Going Gets
Tough
--Recession Marketing
--Opportunities Ahead
November 2008 Vol 2
--Happy Customers
--Finger Pointing
--Lowest Cost Marketing
November 2008 Vol 1
--Getting Results
--Strategic Internet
--New Drivers of
Profitability
October 2008 Vol 2
--Building Customer
Retention
--Tough Times
--Bring Them Back
July 2009 Vol 2
--E-Mail as a Customer
Tool
--Mobile Marketing
--Management Driven
will Make You
--Low Cost Marketing
July 2009 Vol 1
--How do you Motivate
Your Team?
--Sales Customer to
Service Customer
--Are Those Days Gone
for Good?
--How to Grow in a Down
Market
--CRM Success
June 2009 Vol 2
--Betting on Long Shots
--A Frightening Time
--Does Your Sales
Process Fit?
--Cut Reconditioning
Costs
June 2009 Vol 1
--Service Profit
--Land of the Free?
--Activity Management
--Building Your Brand
--Work Smarter
--Promoting Your
Dealership
May 2009 Vol 2
--Car Trouble
--Making Big Money
--First Impressions
--What Customers Really
Want
May 2009 Vol 1
--Fleecing of America
--Reality of Layoffs
--20+ Extra Units
--Building Your Brand
--Dealer Suicide
April 2009 Vol 2
--Blind & Proud
--Loyalty Magic
--Negotiation
--Keep 'em Coming
April 2009 Vol 1
--Time for Change
--The New Status Quo
--Qualify Your Vendors
--Losing Customers to
Technology?
March 2009 Vol 2
--Transfer Your
Enthusiasm
--That is NOT Reciprocity
--How to Grow in a Down
Market
--Use Enthusiasm to
make Sales
--12 Processes to Keep
Customers
--The Power of
Testimonials
March 2009 Vol 1
--The Winners Are...
--Survival of the Biggest?
--Improve Processes to
Improve Sales
--Capture Elusive
Customers
--Understanding
Turbulent Times
--The Power of Creativity
--E-Mail as a Customer
Tool
--Mobile Marketing
--Management Driven
will Make You
--Low Cost Marketing
July 2009 Vol 1
--How do you Motivate
Your Team?
--Sales Customer to
Service Customer
--Are Those Days Gone
for Good?
--How to Grow in a Down
Market
--CRM Success
June 2009 Vol 2
--Betting on Long Shots
--A Frightening Time
--Does Your Sales
Process Fit?
--Cut Reconditioning
Costs
June 2009 Vol 1
--Service Profit
--Land of the Free?
--Activity Management
--Building Your Brand
--Work Smarter
--Promoting Your
Dealership
May 2009 Vol 2
--Car Trouble
--Making Big Money
--First Impressions
--What Customers Really
Want
May 2009 Vol 1
--Fleecing of America
--Reality of Layoffs
--20+ Extra Units
--Building Your Brand
--Dealer Suicide
April 2009 Vol 2
--Blind & Proud
--Loyalty Magic
--Negotiation
--Keep 'em Coming
April 2009 Vol 1
--Time for Change
--The New Status Quo
--Qualify Your Vendors
--Losing Customers to
Technology?
March 2009 Vol 2
--Transfer Your
Enthusiasm
--That is NOT Reciprocity
--How to Grow in a Down
Market
--Use Enthusiasm to
make Sales
--12 Processes to Keep
Customers
--The Power of
Testimonials
March 2009 Vol 1
--The Winners Are...
--Survival of the Biggest?
--Improve Processes to
Improve Sales
--Capture Elusive
Customers
--Understanding
Turbulent Times
--The Power of Creativity
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