A Winning Attitude

At the risk of sounding like a Charlie Sheen media plug or infomercial, I

wanted to write about the attributes about being a winner in the sales

arena. What does it take to be successful in sales? Certainly product

knowledge, dedication and sincere ethics are key fundamentals in the

building blocks of sales.

Jim Bernardi has held such positions as; Dealer, General
Manager, Director of Operations, District Operations
Manager, Parts & Service Director, Service Director,
Service Manager, Service Advisor and is President of
AutoPro Training & Marketing Solutions. An International
Fixed Operations Training Company which guarantees
increased Gross Profit. 812-325-5651

Jim Bernardi
Publisher/CEO Automotive Dealers Network
President/CEO AutoPro Training Solutions
President/CEO Automotive Job Finder
email: jbernardi@auto motivedealersnetwork .com
and visit

AutoPro Training Solutions I Motorcycle Dealers Network

We also know that in order to understand your customers needs you must first have a desire to be a winner.

Over the years I have worked with many professionals who have had an extensive amount of sales
experience and know how. So it goes without saying that they dictate successful practices. Even though
they expressed some frustration they don’t close as many deals as they had hoped for. It’s evident that
certain people possess a winner’s attitude. I am a firm believer that attitude is everything in sales.

So, just what is a winning attitude?