Looking Back

Looking Back (continued)

I have heard an all too familiar tone: A dear friend and dealer
principle in a New York high line franchise store contacted
me last week and asked me “How do I get my team excited
about selling cars?” I answered him with a question, "Are you
exuding the same excitement toward your team that you are
asking about - toward them?"

The first thing your team notices in a showroom is the level of excitement. Have you ever been to a carnival where
everyone looked withdrawn and sad? Of course not, that’s the whole reason for the carneys; they bring a sense of
excitement that makes you want to hand over your money and throw a ball at a few old milk bottles for a grand prize of a
stuffed poodle. I’m certainly not suggesting that you open your doors and start a carnival, what I am suggesting is that
you create a friendly and exciting place to come. And those customers will share their experiences with their friends.


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Jim Bernardi has held such positions as; Dealer, General
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Manager, Parts & Service Director, Service Director,
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Jim Bernardi
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email: jbernardi@auto motivedealersnetwork .com
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Your goals should be in the areas of:

Why not get your team pumped up every day your doors are open? I suggested to my colleague that he implement