Michael Roppo, Ron Lamb, Vince Rubino and other professionals
specialize in customer communication to improve customer satisfaction
and keep them coming back.
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12 Processes for Customer Retention
A dealership organization-wide customer service initiative can garner measurable
benefits to your organization. Michael Roppo continued
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Automotive Benchmarks
Benchmarking helps you understand where you are in relation to a particular
standard. Michael Roppo continued
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Understanding Turbulent Times
Advance with performance regardless of the fears and terror in the marketplace.
Stop listening to the bad news channels! Michael Roppo continued
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What Customers Really Want
What your business needs to stand out is better customer service and not just
satisfied customers, but delighted ones. Michael Roppo continued
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Is your Dealership Attractive?
This article will give you the keys to bringing new customers into your dealership.
Ron Lamb continued
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Bring Them Back
Customer loyalty for dealerships is rarely as strong as you might see with rivalries
such as Coke vs. Pepsi, Bud vs. Miller, PC vs. Mac, etc*…but it can be. Ron
Lamb continued
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Capturing Customer email Addresses
Consider that the ROI for every U.S. dollar spent on e-mail marketing is a
whopping $51.45 and one realizes that e-mail is quickly becoming the preferred
method of communicating and marketing not only for the consumer but for the
auto dealership. Vince Rubino continued
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Customer Loyalty
Today’s car buyers happen to be more informed than ever and they have the
luxury of having far many more choices. Vince Rubino continued
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Recession Marketing
The reaction of many dealers is to “cut, cut, cut,” at a critical time when
customers need to be given additional reasons to stay. Jim Burness continued
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Automated Phone Calls
Whether you use email, telephone or direct mail, the most effective marketing
communication is that which is IN THE FORM THE CUSTOMER PREFERS! Bruce
Reeves continued
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NADA Reflections
The proliferation of reward card offers that started with airlines, hotels and
grocery stores has now filtered down to your local Subway franchise! Bruce
Reeves continued
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Remember When...
My father taught me years ago, if you make your customer a “friend”, they’ll
usually come back, and he was absolutely right! Gary Fightmaster continued
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