Stan Sher, Alvin Newton, Scott Reas and Gilbert Chavez discuss many
aspects of emarketing, lead management, buying cycles and microsites.
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Google Maps
Why submit your business to Google? continued
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The Internet Buying Cycle
There is a time when a lead is really “hot” and the target of opportunity rests in
the cross hairs for only a certain amount of time. continued
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Internet Lead Management
not using an ILM/CRM in today’s e-world is like using a bar of soap and a wash
board to do your laundry. continued
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The 'other' side of the Fence
Shopping yourself as Internet sales professional is essential in ensuring you are
setting up a successful online sale experience. continued
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Wrapped Around the Axle
This campaign science of having the major sites, mixed with Micro Sites, e-mail
campaigns, banner placements, SEM, SEO, etc… presents the dealer at the most
advantageous ANGLE to make the knockout punch! continued
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Get Inventory to your Microsite
more inventory pages means more exposure, more keywords for SEO and at no
additional cost. continued
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Your Microsite Inventory
Don't wait for your Micro Sites to work for you, continued
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The Power of Creativity
As the day goes by and the showroom is empty it makes sense to sit down and
strategize new ways to get creative. Stan Sher continued
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Qualify your Vendors
Why is this person out trying to sell me instead of working in a dealership? Stan
Sher continued
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Strategic Internet
Most customers feel that they have built a relationship with the rep on the phone
and want to deal only with that person when they come in to buy the car. Stan
Sher continued
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Website Visitors & Instant Gratification
Here are outlined some of the common problems and solutions that dealerships
experience. Stan Sher continued
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Work Smarter not Harder
Many dealerships that are wasting money on useless products and vendors that
bring no results. Stan Sher continued
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