Richard Harris, Michael Maguire and other professionals talk about
Special Finance and Finance Manager strategies
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Birds of a Feather
People naturally gravitate towards communities of others of similar backgrounds,
means, age and interests. Richard Harris continued
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Lowest Cost Marketing
I regularly hear about (and see) average Gross Profit of between $2600 and
$4600 per Special Finance vehicle retail. Richard Harris continued
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Selling to SubPrime Customers
the MOST important ingredient to success in selling the Sub-Prime customer lies
with beliefs and processes of your sales staff. Richard Harris continued
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Working Internet Leads
What makes a great lead? They are hungry to buy a vehicle right now! Richard
Harris continued
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Adversaries or Partners?
In a large number of dealerships, the relationship between the sales department
and the service department tends to be less than friendly. Michael Maguire
continued
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Chaos of Compliance
the hardest part of compliance is getting everyone within your organization to
learn the right process for your company and be professional and consistent
about it. Michael Maguire continued
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Identity Theft
Identity theft is the fastest growing crime in the United States. Michael Maguire
continued
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Losing them at Hello
Most of the time, when dealing with internet customers, you get only one shot at
earning their business. Michael Maguire continued
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Make your Profit in F & I
I have been told by business managers that they do not care about being
compliant. They tell me, “After all, what are the chances that I get audited or
caught?” Michael Maguire continued
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Know thy Customer
Most customers only have a 20-25 minute attention span and truly appreciate
you not wasting precious minutes. Marv Eleazor continued
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